update and nyc nightlife reflection
Talking About NYC Nightlife
On a school night last week, at 3 o’clock in the morning the party was still going strong at Marquee, one of the best nightclubs in NYC.
It is also, at 10 years of age, one of the city’s oldest.
The remarkable decade-long place at the top that Marquee has enjoyed has inspired a professor at Harvard Business School to analyze it, and two scholarly papers have been published talking about it’s continuing success in a city where within a year or two, very often even the highest-grossing clubs will be shutting their doors.
“The average lifespan of Manhattan nightclubs was thought to be approximately 18 months”, the most recent of Prof. Anita Elberse’s studies states. “Of the New York City top 10 grossing clubs in March 2010, four-Plumm, Home, Pressure and Lotus- had by 2012 closed their doors”.
No problems at Marquee. At 3 a.m., still packed into bars and banquettes on two different levels were the revelers. Waiting in the cold outside still more were lined up, willing and anxious to pay a cover charge of $50 to get in on the party’s last hour. Nightclubs in NYC nightlife was truly never like this.
In an industry always well known for fly-by-night operators and owners, Noah Tepperberg, 38, and Jason Strauss, 39, who in 2003 first opened Marquee, have not only kept alive their initial club, but have also put together one of the nation’s premier nightclub empires. In 2010, a second Marquee opened in Las Vegas, and with a first year revenue of $80 million, became the nation’s highest grossing club.
Anita Elberse, who is among the youngest professors to achieve Harvard Business School tenure, has since 2008 made a study of Marquee.
“Marquee: The Business of Nightlife”, was her initial report and it offered a highly surprising insight into the success of the club: charge plenty for booze.
As an example, it was typical for the customers to pay for a bottle of vodka that would in a liquor store out, side cost $25 as much as $350, just so they could party with the likes of the Olsen twins, George Clooney and Bono.
Even with the “bottle service” success however, revenues were on the down-slide, from 2007’s $15 million, to 2011’s $5 million. Even Elberse, who appears to look as at ease in the DJ booth at the Marquee as she appears in her official portrait in her office, was pondering whether or not she was seeing the “last call for Marquee”, which was how it was put in her original paper.
Not So Fast
While some other owners of clubs may have milked whatever they could out of Marquee and then either sold it or simply closed it, Elberse’s latest study entitled “Marquee: Reinventing the Business of Nightlife”, shows how Tepperberg and Strauss came to the conclusion that in order to continue the party, New York City patrons must be “focusing on star DJs.
“All of a sudden”, wrote Elberse, “a venue which had been about the sale of expensive alcohol delivered to the customer’s tables would be changed into one at least as concerned with the sale of tickets to events heavily marketed featuring up-and-coming and A-list DJs”.
In other words, a business model, similar to the sort which has allowed places such as Roseland and Webster Hall to stay in business long after their expected closing dates, was adopted. In place of live rock shows, Marquee would now focus on the DJ superstar spinning the latest electronic dance music (EDM).
In a dramatic Marquee renovation last year, one which truly raised the roof, $3.5 million was invested by Strauss and Tepperberg. Prior to the renovation, the DJ booth lay off in a corner, not only out of sight but also out of mind. The new design has the DJ front and center on the stage, and his name is proclaimed to everyone in the room via a giant, luminescent display.
Tepperberg informed the News, ” we witnessed that this EDM experience was truly blowing up, and we wagered it would in New York”.
At Marquee, DJ Chuckie is now a marquee player, flying in from his Aruba home just shortly before playing the club last week. Chuckie states that he takes over 400 flights annually, and on Twitter over one half million fans follow him.
Chuckie points out that “Owners of clubs are grasping the way to get people in the door is electronic music. The DJ is the ticket-seller, crowd-puller. We have gone from being looked at as disc jockeys to getting seen and treated as artists”.
They may be being treated as artists but they are certainly not starving like them. Star DJs such as DJ Tiesto are reported to average $250,000 nightly. Owners of clubs get what they pay for.
Vedrana Bobinac, a 23 year old student who came to the club Wednesday night said, “I would not have come to the Marquee, if it wasn’t for DJ Chuckie. I would have found a rave in Bushwick”.
You certainly do not need a Harvard degree to realize Strauss and Tepperberg were on to something-but should you be studying to get one, on Tuesday, the pair will make the trip to Harvard to lecture business students on success and how best to attain it.
One key: Adapt with the times.
“It is not the Club’s name or the neighborhood or the brand which is most important”, states Tepperberg, now a partner in ten nightclub ventures including a Sydney, Australia Marquee. “People now want to have an experience they are able to share with friends and be able to show they were in fact there”.
The most recent opening for the pair is a huge Asian lounge and restaurant called Tao Downtown. The huge room has a complete wall of tables which are elevated, a perfect setting for crowd watching.
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Resident Or Looking For A Getaway; Discover Club Life In Los Angeles
In general, nightclubs in Los Angeles are dynamic and give the patrons a wide range of options depending on the scene desired. This can be attributed to the fact that Los Angeles is the second largest city in the US. Due to the speed at which these clubs begin and end, the top clubs are the ones that have been in operation for many years since they have been tried and tested by the changing times. Examples include club Rage and club Dragon Fly both of which have been in business for well over twenty years. Many of Los Angeles clubs have special events and bring in guest disc jockeys. This ensures the customers get value for their money.
The city is full of exclusive hangout joints that give entertainment to people of all ages from teenagers to mature revelers. It is advisable to have an own custom built nightclub package in order to have an ultimate nightlife experience. It is also good to note that some of these clubs require different dress codes as per the occasion and day of the week. Advance booking is also recommended because not all nightclubs in the city sit walk-ins.
The menu of the day varies at different spots on different days of the week. Therefore, it is worth checking the day’s special especially for people with diet issues. There are also days when the clubs offer two meals at the price of one. Prior knowledge of such details gives one the best bargain.
Above all, good quality music is what pulls crowds to the nightclubs. For those who fancy live music, the clubs to visit are club Vodka, Spaceland and Troubadour. At Sevilla Nightclub, there is live Latin music. For the lovers of Electro, trance, house, drum and bass the place to be is at club King King. Club Exchange LA set in the stock exchange building has the hottest dance venue with several bars and dance floors. Rock fanatics are never left out and so the Mayan offers a rocking dance party throughout the week.
Public demand and the need to make everyone feel at home in Las Vegas has made it inevitable for the owners to specialize in different origins in terms of nationality. For example, you find that there are Mexican, Irish, and English nightclubs and so on. This gives the sense of diversity and patrons get the idea of experimenting on foreign genres of music.
For the purpose of planning, budgeting and the kind of entertainment one is looking for, knowing where what to find in Los Angeles makes it easier to find. As pointed out earlier, clubs in this city come and go at an astonishing speed and not many of them stand the test of time. However, one thing has remained constant over the years and that is partying. There are always events coming up and there is always the insatiable need to have fun not to mention the million teens that turn eighteen every year. These reasons have made it necessary to come up with fresh and new ideas year in year out without fail.
In a nutshell, you can categorize Los Angeles nightclubs into three categories according to the type of social setting. For one in search of very modest hipster parties the recommended sites include Downtown, Silver Lake and Echo Park. Here there pocket friendly facilities and economical commodities. Most mid level members of the public find their way to here to unwind after a long day at work.
There is the group that prefers institutions of higher learning as a favorite location to party. This has led to establishment of hotspots near colleges. Some of these spots include the area around University of California, Los Angeles and University of Southern California located right in the middle of Los Angeles.
Celebrities and citizens wishing for an upscale scene head to Hollywood. This where you will find world stars ranging from actors, musicians, directors top notch business people converged for series of nonstop merry making. In Hollywood, you will get real wild gay clubs and parties all week long throughout.
Overtime, the city of Los Angeles has gradually earned its place as the ideal party destination with many spots designed with the sole aim of client satisfaction. It is the only city where you can claim to be in the midst of everything. This is not only the place for the young but also for the liberated. Therefore, if you are a resident, or looking for a place to revel, LA should be among your top picks.
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Best Comedy Clubs In Chicago
There are many comedy clubs located throughout Chicago, but knowing where they are and whether or not they are any good is another story. However, we decided to put together a list of some of the best ones, as well as tell you a little about each one. Below are some of the top comedy clubs in the city of Chicago.
Even though UP is relatively new, it is quickly becoming one of the most well-known comedy clubs on Chicago. It is located over on North Ave, and it is a place where you will not just be entertained by some of the best comedians around, but you can also wine and dine there. This club is open for business seven nights per week, and some nights, such as its “Go Improv Go,” is a night where kids as young as five can sit in attendance. Also, make sure to check the calendars, because they often have well-known acts performing.
The Second City
The Second City is located on North Wells Street, and it opened up its doors back in 1959, and held its first workshop in 1960. The Second City is where you can go and watch amateur shows, as well as some of the best names in the industry. World famous performers, such as Tina Fey, Steve Carell and Mike Myers have performed at The Second City. The Second City always has something going on, so make sure to check the calendar to see who is going to be performing there, as the lineup changes on a weekly basis.
The Comedy Bar
When it comes to comedy clubs in Chicago, this one could very well be one of the most affordable ones to go to. It can be found on West Ontario Street, and it is one of the best ones in the city. Jim Belushi, who has appeared on many sitcoms, is currently a partner with the club, and it is no uncommon to see him there, as he tends to host nights when there is a special lineup in store for the crowd. On regular nights, as well as special nights (special lineups) you will need to be 21+ in order to gain admittance.
If you go to Broadway Street, you will come across the Laugh Factory, which is a world famous venue that has hosted a wide range of comedians, some of them including Dane Cook and David Spade to name just a few. Some of the venues include open mic nights, which means anybody who thinks they are funny can take the stage and perform for the crowd. There is also a night that the club has dubbed “The Best Stand Up Night” and this is when some of the best local comedians will perform. If you enjoy performing, or you like taking in a performance from either well-known comedians or amateur comedians, then you will want to go and see what the Laugh Factory has to offer you.
Zanies has been around for almost 30 years, and there is a good reason why it has been around for such a longtime. That reason is because of the quality of entertainment that can be found there. The club is open seven days per week, with most shows starting at 8:30PM, with the exception being Friday and Saturday. As of now, Friday shows begin at 8:30PM and 10:30PM, while on Saturdays the shows begin at 7:00PM, 9:00PM and 11:15PM. The lineup is constantly changing, but it is not uncommon to find some of the biggest names in the industry performing there, so you will want to take a look at the Zanies’s lineup before paying a visit.
Jokes and Notes
Jokes and Notes is a well-known Chicago club, and it is known for having both amateur and professional comedians performing there. The club is on South King Drive, and has some of the best house MCs in the city. Not only are the house MCs some of the best that the city has to offer, but there are nights when well-known performers go there to put on a show. Some of these performers include Tony Roberts and K. Dubb. Famous comedy tours often make a stop here, and some of these tours include the “Loveable Jerk” tour. This place can seat up to 150 people, and it also features a full bar with drinks like Ciroc, Long Island Iced Tea and margaritas, as well as quite a few television monitors.
If you are looking for a great time, and a fun night out, then you should visit any of the previously mentioned clubs. All of them are unique in their own way, they are affordable and you will be able to see some world class performers. However, you will want to contact the club before going, as you may need a reservation, especially if you go on a night when someone well-known is performing.